The history of the brand has almost 100 years and goes back to 1922 when motoring enthusiasts William Walmsey and William Lyons started building sport saloons under Swallow Sidecar Company brand. They have started to build their own cars under SS Cars brand and also designed vehicles for Fiat. In 1931 SS Cars had joined forces with Standard Motor Company to begin work on the SS 1, their first car. In 1935, the first Jaguar, SS sports saloon, made its debut. It featured a 3 ½-liter engine and received the name SS Jaguar 100. Just a decade later the company’s name was changed to Jaguar Cars Limited. Throughout its long history, Jaguar have provided some of motoring’s most iconic vehicles, from the XK120 of 1949 (that actually achieved 120mph) through to the all-time iconic E-Type (first released at the Geneva Motor Show in 1961 where Enzo Ferrari famously declared the debuting vehicle as “The most beautiful car ever built”)
In the 1950s, Jaguar made a name for itself with racing success, winning the Le Mans 24 Hours race five times in that decade — the first two with a C-type, the latter three with a D-type. Jaguar’s initial forays into sedans was less successful with an underwhelming response to the MK VII line, though the MK II, a smaller sedan, became Jaguar’s second bestselling car of the time. Despite the achievements of the 50s and 60s, when William Lyons retired in 1972, the company began to head towards bankruptcy. The company changed hands several times over the next few years in repeated efforts to salvage it, and was eventually purchased by Ford in 1989.
Although Ford’s purchase allowed the Jaguar name to continue, the company never made a profit. In 2000, Ford united Jaguar and Land Rover to form a powerhouse of two iconic British car brands, a linkage that enabled the two companies to share facilities and engineering mastery. In 2009, Jaguar and Land Rover were sold to Tata Motors, the largest automobile manufacturer in India, and joined to create one company under the name of Jaguar Land Rover in 2013.
This union has ushered in an era of profit and progress, and Jaguar continues to create cars that embody the automaker’s early ideals of luxury and performance. Today Jaguar’s range now incorporates Saloon, Sports, Luxury and Premium SUV badged vehicles with the new all electric I-Pace soon to be released. Currently, the company manufactures an extensive line of vehicles. This includes the E-Pace, F-Pace, and I-Pace SUVs. They are also known for the F-Type sports coupe and convertible. As far as sedans go, they have the XE, XF, and XJ models.
Jaguar is definitely back to its early days of glory delivering vehicles that are both beautiful in style and powerful in performance.